Artist Exploration Posters
Redesign Through The Eyes Of…
The goal was to understand three designers I admire that were mentioned in class and redesign a poster through their design style.
Milton Glaser
Milton Glaser born in New York, is amongst the United States most celebrated graphic designers. Glaser has received prestigious awards: Copper-Hewitt National Design Award Lifetime Achievement award in 2004. The first graphic designer to achieve the National Medal of the Arts from President Barack Obama in 2009, and the Fulbright Association award in 2011. Glaser is known for produc- ing posters, publications and architectural designs and has personally designed and illustrated over 300 posters.
His artwork has been featured in exhibits and permanent collections in museums worldwide. Some of his mainstream designs still illuminated today are his I (heart) NY logo, the psychedelic Bob Dylan poster, and the Brooklyn Brewer logo. Further distinguishing his achievements, Glaser has established and displayed his work in “one man shows” in Paris at Georges Pompidou Center and New York at the Museum of Modern Art. Glaser is considered to be immensely creative and articulate – some say he is the modern renaissance man; a rare breed among intellectual designer-illustrators bringing deep understanding and conceptual thinking with diverse richness for visual language to his inventive work.
Lester Thomas Beall
Lester Thomas Beall was internationally renowned for his use of typography as an advertiser and graphic designer. Bold colors and illustrative arrows and lines in graphic systems was his trademark. His work became highly respected and influential between the 1930’s and 1940’s.
Honorable works completed during this period involved direct support and promotion of President Roosevelts initiative Rural Electrification Administration (REA). The goal was to push electricity to rural areas; farm areas. Beall designed several strongly depicted posters:Rural Electrification Administration (REA), Power on the Farm, Things Look Better, Now I’m Satisfied, Here it Comes and Farm Work for the United States government Rural Electrification Administration. For his works, Beall was the first graphic designer honored by the Museum of Modern Art.
Max Bill
Max Bill is collectively considered the single most decisive influencer of Swiss graph- ic design within the 1950’s. Well respected for his theoretical writing and progressive works in the realms of Swiss architecture, painting, artists, typeface designer, indus- trial designer and graphic designer.
Bill’s designs were characterized as precise, proportionate, with clarity of design itself. Bill was mistakenly believed to be to a rationalist; but later was categorized as a phenomenologist, an individual who understands the embodiment as the ultimate expression of a concrete art. He made geometric paintings and spherical sculptures in stone, wood, metal and plastar. In 1944 Bill became a Professor at Kunstgewerbes- chule Zürich and founded the Ulm School of Design, which created a new design education approach integrating art and science. Ulm received noteworthy recogni- tion for inclusion of semitics as a field of study. Bill designed architectural designs for museums such as the museum of contemporary art in 1981 in Florence and for the Bauhaus Archive in 1987 in Berlin. Awarded the Sir Misha Black award in 1982 and added to the College of Medallists.